Today in VFX I used Adobe After Effects to construct a logo using some stock artwork. The logo had to be animated, could last for no longer than five seconds and had to be made up of five layers.
Firstly I created a New Project, changing the composition to a new composition at HD resolution. That bit is very important! Something that I’m forgetting to do is not starting a new project when beginning a new creation and its something that I really need to remember. Then I added the layers with each one being very reminiscent of a 60’s acid trip that when added together, did its very best to hypnotise you, or hurt your eyes, or made you throw up…or possibly all three if you were really unlucky.
Tinkering with After Effects and using the same techniques that I learned last week, I was able to manipulate each layer; being able to blend each layer into each other; rotate them on the X, Y, or Z axis; zoom in and out, change the angle and directions which they appear and come from onto the screen, and probably most importantly, create and attach them to a null layer which takes control of them all – much like a parent/child hierarchy.
Next I added a camera, a one node camera to be exact, which orients around itself and can remain static. If a two node camera was used then I would have had to create a point of interest. Since no POI was required for this, the one node camera would be sufficient.
Going into this I didn’t have any kind of idea of how I wanted the final image to look but as with other things, the finished project/object took its form as I played around getting used to the program, something that I’m finding out the more I tinker and learn these new programs.
Anyway, after tinkering around playing with the software and stock artwork on different layers, I came up with a logo that reminds me of the cinema companies of old – it wasn’t intentional and definitely not planned. Sort of a happy accident. I just played with a layer or two then thought ‘this looks nice’ on another layer and ‘I want this layer to do that’ and before I knew it I came up with this and I’m very impressed with myself too!
We were also told to start thinking about our own logo to design for real – this’ll be for our company that we want to found. I’ve settled on an idea to call mine Frostbite Studios and I’ve thought about how I want it to look. What I need to do is begin to construct and animate it in either Adobe Animate or After Effects (I forget which one I’m supposed use). I have it drawn on paper but I remain hopeful I’ll be able to animate it to look like how I’m imagining it.
Already though I’m having different ideas of how I want it to look. Initially I settled on a side angled view point with the wording lying down but I’m now wondering about having the wording standing up. Hmmmmm…….